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Fly Las Cruces
Fly Las Cruces
As Las Cruces International Airport prepared to introduce expanded commercial flight service, they needed a campaign that could do more than inform, it had to inspire a community that historically relied on airports in other cities.
I developed Fly Las Cruces, a bold, modern identity designed to position the airport as a legitimate region
As Las Cruces International Airport prepared to introduce expanded commercial flight service, they needed a campaign that could do more than inform, it had to inspire a community that historically relied on airports in other cities.
I developed Fly Las Cruces, a bold, modern identity designed to position the airport as a legitimate regional hub. I led the full creative direction, from logo development to visual storytelling, creating a look that balanced civic pride with forward momentum.
The campaign became the foundation for the airport’s public rollout strategy, setting the stage for increased ridership and long-term regional growth.