CASE STUDIES
Getting Deep With It
Getting Deep With It
Getting Deep With It
When the “Getting Deep With It” podcast approached me, their challenge was clear: they had a strong concept and loyal listeners, but their branding didn’t reflect the quality of their content.
I built a full identity system from scratch, starting with a playful, human type treatment that captured the show’s tone and carried seamlessly int
When the “Getting Deep With It” podcast approached me, their challenge was clear: they had a strong concept and loyal listeners, but their branding didn’t reflect the quality of their content.
I built a full identity system from scratch, starting with a playful, human type treatment that captured the show’s tone and carried seamlessly into merchandise, social templates, and digital assets.
Within the first three months of launch, the refreshed look helped boost listener engagement and made the show visually recognizable across platforms, turning casual listeners into a growing community.
San Diego Blue Jays
Getting Deep With It
Getting Deep With It
The San Diego Blue Jays female lacrosse team needed more than new uniforms, they needed a brand that could rally players, families, and fans behind a shared identity.
I created a clean, powerful visual system built around a striking blue-and-black palette and sharp iconography that reflected their competitive edge. The design unified thei
The San Diego Blue Jays female lacrosse team needed more than new uniforms, they needed a brand that could rally players, families, and fans behind a shared identity.
I created a clean, powerful visual system built around a striking blue-and-black palette and sharp iconography that reflected their competitive edge. The design unified their appearance across apparel, social media, and events, helping the team stand out in tournaments and strengthen their community presence.
The result was a brand the players were proud to wear, and one that gave the team a distinctive presence in a crowded sports landscape.
Fly Las Cruces
Getting Deep With It
Fly Las Cruces
As Las Cruces International Airport prepared to introduce expanded commercial flight service, they needed a campaign that could do more than inform, it had to inspire a community that historically relied on airports in other cities.
I developed Fly Las Cruces, a bold, modern identity designed to position the airport as a legitimate region
As Las Cruces International Airport prepared to introduce expanded commercial flight service, they needed a campaign that could do more than inform, it had to inspire a community that historically relied on airports in other cities.
I developed Fly Las Cruces, a bold, modern identity designed to position the airport as a legitimate regional hub. I led the full creative direction, from logo development to visual storytelling, creating a look that balanced civic pride with forward momentum.
The campaign became the foundation for the airport’s public rollout strategy, setting the stage for increased ridership and long-term regional growth.